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ALÉM
DAS BARRAS
HC
2018
BEYOND BARS ⇢ The breast cancer section at the Hospital de Clínicas needs regular donations to purchase basic medical supplies and the numbers of donators were decreasing. We transformed payment paper into stories of women's who had breast cancer and overcame it with this beautiful photoshoot.
ROLE ⇢ CREATIVE PROCESS ⇢ ART DIRECTION ⇢ PRODUCTION / POST PRODUCTION
It caught the public's attention and became an exposition at the Oscar Niemeyer Museum, earned free media and became a T-shirt with all the income reversed to HC.
All with a help of lots of collaborators and zero money spent.
Beyond that, a campaign made to generate more daily donations to help on purchasing of basic medical supplies, helped to amend an entire room of exams.
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