One of the biggest moments in Brazil is summer and what comes with it, specially Carnival.
And after one year without this popular celebration, the Brazilians lived the expectation to party again and every year we live the expectation for the summer hits songs. It is a period of the year where lots of artists save this period of the year to release their hits, so Tinder decided to participate in this moment and in partnership with two of greatest artists of the moment we launched this new song and turned the brand into the soundtrack of Brazilian summer.

Role ⇢ Creative process ⇢ Art Direction ⇢ Social strategy