For fans of Ex on the Beach, being on the show is a dream: a bunch of attractive people hooking up on a paradise beach. Tinder decided to give its users a taste of that experience, all within the app and with the special presence of some of the reality show’s most desired contestants, who were there to match, chat, and flirt with new connections.

The entire idea was created by us, from the Tinder x MTV match to the campaign’s concept and execution.