IT WAS A MATCH
TINDER 2022
One of the highlights of the Brazilian summer is Carnival. Specially in 2022, after a year without this popular celebration, Brazilians were excited to go out and go crazy. And one thing was essential: MUSIC.
Every year, people choose a Carnival hit, and despite stiff competition, Tinder managed to land a summer hit. In partnership with one of the biggest artists of the moment, Marina Sena, and one of the hottest duos, Hitmaker, we produced a successful music video on Latin America's largest music platform: Kondzilla. The result was a huge hit and a lot of visibility for Tinder.
ROLE ⇢ CREATIVE PROCESS ⇢ ART DIRECTION ⇢ PRODUCTION
⇢ Tinder
Results ⇠
⇢ SOCIAL
For the social media strategy, we brought one of the most charismatic rapper, transgender and also a heavy user of Tinder app, Danny Bond to become our voice and persona to establish a communication about safety, better ways of using, Tinder tips and most important of all, respect and breaking beauty standards.
⇢ Tinder ⇢ Tinder ⇢ Tinder ⇢ Tinder
