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HOLY SH*T, KFC
KFC
DM9
>>
2025
KFC is global pop culture. Colonel Sanders is its icon. But in Brazil the brand never fully landed with that same iconicity.
So we brought Sanders to life through a man already trusted when it comes to food: Chef Erick Jacquin. The result? Sales up, buzz around new sandwich and people cursing to describe how tasteful it is: “PQP, KFC.”, Brazil’s own 'holy sh!t'. And holy sh!t, we took it to the streets.
THE CAMPAIGN BROUGHT SOMETHING THAT WE DIDN'T EXPECTED. PEOPLE TWEETING "HOLY SH!T, I'M DYING FOR A KFC."
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